Project 01
Cernucci
Winning the Cernucci Design Competition, this custom piece blends high-contrast streetwear aesthetics with a surrealist visual approach. Printed on an white, boxy-fit heavy tee, the front contains just the Cernucci logo, whilst the back showcases a graphic of textured hand silhouettes.
The design integrates subtle Cernucci branding directly into the palm artwork, balancing bold graphic impact with clean brand alignment. The distorted texture creates a distinct focal point along the bottom hem, giving the garment a dark, urban feel.
Created to capture the brand's contemporary edge, this winning entry highlights strong visual storytelling through custom graphic layout and garment composition.
The design integrates subtle Cernucci branding directly into the palm artwork, balancing bold graphic impact with clean brand alignment. The distorted texture creates a distinct focal point along the bottom hem, giving the garment a dark, urban feel.
Created to capture the brand's contemporary edge, this winning entry highlights strong visual storytelling through custom graphic layout and garment composition.
Project 02
TIME
CDUBZZ
This project was to create the cover art and packaging design for "TIME," a signle centered around the concepts of memory, urgency, and the chaotic passage of time.
The visual direction uses a distressed, heavily layered collage of abstract textures and clock imagery to represent the overwhelming, non-linear nature of how we experience time. By obscuring the clock face with fragmented color, motion blur, and worn textures, the artwork attempts to visually replicate the feeling of fading memories and the constant, noisy rush of the present moment. The use of natural wear and digital decay on the sleeve emphasizes a sense of aging and the digital-physical blur of our daily lives.
For the physical packaging, the design features the full artwork across the gatefold jacket with a matching printed label on the vinyl, allowing the busy, textured patterns to carry over onto the disc itself. The goal was to make the package feel like an artifact, something heavily handled and layered with its own history, to reflect the audio's introspective and fast-paced themes.
The visual direction uses a distressed, heavily layered collage of abstract textures and clock imagery to represent the overwhelming, non-linear nature of how we experience time. By obscuring the clock face with fragmented color, motion blur, and worn textures, the artwork attempts to visually replicate the feeling of fading memories and the constant, noisy rush of the present moment. The use of natural wear and digital decay on the sleeve emphasizes a sense of aging and the digital-physical blur of our daily lives.
For the physical packaging, the design features the full artwork across the gatefold jacket with a matching printed label on the vinyl, allowing the busy, textured patterns to carry over onto the disc itself. The goal was to make the package feel like an artifact, something heavily handled and layered with its own history, to reflect the audio's introspective and fast-paced themes.
Project 03
DURT
“SELL THE UNSELLABLE”
Project 04
Peel Park, Salford
This was a brief from the beginning of second year and is for the regarding of the historical park in Salford. Outcomes include: wayfinding, a personalised language system, logo, promotional materials and more.
Clients include:
- BUPA
- Cernucci
- Kram
- Taha
- Print On
- Genius Creps
About me
My name is Ethan Oldfield. I'm a third-year Graphic Design student at the University of Salford with over ten years of self-taught experience, beginning at age 11. I’m passionate about culture-based industries, including fashion, music, and sports.
I have a strong interest in branding, record sleeves, and campaign visuals, and can work across both abstract and minimal styles depending on the brief.
Alongside my studies, I have developed self-initiated projects under the alias 'Exclamake' that have received direct recognition from established musicians and designers. I also have experience in digital marketing, giving me a commercial understanding of audience-focused design.
Contact
For enquiries, contact me at ethanoldfield8@gmail.com
I’m also reachable at @exclamake on Instagram.
Quotes/pricing is specific to project.